

There's so many products out there with blue or purple toning properties. All are great but they do differ a lot in the actual 'tone'.
Blue tones counteract unwanted orange (aka 'brassy') reflects in your hair.
While purple based products work against unwanted yellow tones.
That's hard to visualise if you're not a hairdresser. So... look at the Colour Wheel and simply know that opposites cancel each other out.
To help you, here's a full explanation from one of expert stylist on which product has what tone in it.
O&M - Conquer Blonde Shampoo 250 ml
Banish the brass. Over time even the finest of blondes can turn yellow and dull. Maintain colour (including true natural greys) and hair condition for longer with this unique formula. Specially developed to promote cooler tones, Conquer Blonde keeps salon colour looking fresh. All O&M shampoos are made in Australia and are colour safe.
All hair products offered on our store are tested & used daily by Chumba Stylists on real clients that expect the very best for their hair.
NO fake reviews, puffy word-smithing or pretend studies have been used to ascertain exactly what are or what are not selected for the heads, strands and follicles we care for on actual humans.
We choose companies, ingredients, testing and practices that align with our beliefs These are:
O&M - Conquer Blonde Masque 250 ml
Banish the brass. Over time even the finest of blondes can turn yellow and dull. Maintain colour (including true natural greys) and hair condition for longer with this unique formula. Specially developed to promote cooler tones, Conquer Blonde keeps salon colour looking fresh. All O&M treatments are made in Australia and are colour safe.
All hair products offered on our store are tested & used daily by Chumba Stylists on real clients that expect the very best for their hair.
NO fake reviews, puffy word-smithing or pretend studies have been used to ascertain exactly what are or what are not selected for the heads, strands and follicles we care for on actual humans.
We choose companies, ingredients, testing and practices that align with our beliefs These are:
Oribe Bright Blonde Shampoo
Immediately illuminate blonde and silver hair.
This revitalising violet shampoo corrects brassiness and yellow tones while brightening natural highlights for hair that is healthier, shinier, lit from within.
✓Rich, high-performance cleanser
✓ Sulfate-free shampoo is specially designed to gently cleanse without affecting the brilliance of colour
✓ Contains optimal level of violet pigment to visibly brighten and eliminate brassiness
✓Safe for daily use
✓ Dermatologist tested.
✓Formulated without parabens, sulfates or sodium chloride.
✓Colour and keratin treatment safe.
✓UV protection for hair.
✓ Vegan, cruelty-free and gluten-free.
Lather, indulge (for at least one minute), and rinse.
For best results repeat.
Follow with Oribe Brilliant Blonde Conditioner.
All hair products offered on our store are tested & used daily by Chumba Stylists on real clients that expect the very best for their hair.
NO fake reviews, puffy word-smithing or pretend studies have been used to ascertain exactly what are or what are not selected for the heads, strands and follicles we care for on actual humans.
We choose companies, ingredients, testing and practices that align with our beliefs These are:
Shu Uemura Art of Hair Colour Lustre in Venetian Blond
Silicone-free conditioner that enhances venetian blonde hair.
Silicone-free shade reviving hair gloss for blonde hair that refreshes venetian highlights, preventing brassiness and fading between salon visits.
Deeply nourishes to add vibrancy and shine that further elevates warm tones.
Adds a small deposit of colour for maximum protection against fading. Does not offer any chemical reaction or modification of permanent colour with usage.
Apply after shampooing on towel dried hair.
Leave 5 - 20mins depending on the strength of toning you desire.
Rinse well.
Aqua/ Water, Sea Water, Hydroxypropyl Starch Phosphate, Quaternium-87, Glycerin, Stearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Candelilla Cera/ Candelilla Wax, Polysorbate 20, Methylparaben, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Chlorhexidine Digluconate, Alcohol, 2-Oleamido-1,3-Octadecabediol, Safflower Glucoside, Gentiana Lutea Extract / Gentiana Lutea Root Extract, Parfum / Fragrance.
All hair products offered on our store are tested & used daily by Chumba Stylists on real clients that expect the very best for their hair.
NO fake reviews, puffy word-smithing or pretend studies have been used to ascertain exactly what are or what are not selected for the heads, strands and follicles we care for on actual humans.
We choose companies, ingredients, testing and practices that align with our beliefs These are:
Shu Uemura Art of Hair Colour Lustre in Cool Blonde
Silicone-free conditioner that prevents brassy hair.
Shu Uemura Color Lustre Reviving Balm - Cool Blonde: restore the vibrancy of blonde hair and hold on to that just-coloured feeling with Shu Uemura Art of Hair® Colour Lustre in Cool Blonde. Colour Lustre is a rich, post-shampoo treatment that refreshes platinum tones and reduces the appearance of unwanted warmth in blonde hair, so you can prolong the intensity of your colour.
Apply after shampooing on towel dried hair.
Leave 5 - 20mins depending on the strength of toning you desire.
Rinse well.
Aqua / Water • Cetearyl Alcohol • Helianthus Annuus Seed Oil / Sunflower Seed Oil • Cocosnucifera Oil / Coconut Oil • Brassicamidopropyldimethylamine • Cetyl Esters • Argania Spinosa Kernel Oil • Glyceryl Stearate • Caprylyl Glycol • Tartaric Acid • Caramel • Linalool • Citronellol • Citrus Aurantiumdulcis (Orange) Peel Oil • Parfum / Fragrance
All hair products offered on our store are tested & used daily by Chumba Stylists on real clients that expect the very best for their hair.
NO fake reviews, puffy word-smithing or pretend studies have been used to ascertain exactly what are or what are not selected for the heads, strands and follicles we care for on actual humans.
We choose companies, ingredients, testing and practices that align with our beliefs These are:
Oribe Silverati Shampoo
✓brightens grey and silver strands while eliminating yellow tones
✓ Restores elasticity and flexibility to brittle strands
✓ Adds vibrancy and shine
✓ Dermatologist-tested, Formulated without parabens, sulfates or sodium chloride.
✓ Color and keratin treatment safe. UV protection for hair.
✓ Vegan, cruelty-free and gluten-free.
Stay sterling. Specially formulated for grey and white strands, our illuminating shampoo undoes dullness and yellow tones, revealing softer, brighter, perpetually vibrant hair.
Lather, indulge (for at least one minute), and rinse.
For best results repeat.
Follow with Oribe Silverati Conditioner.
All hair products offered on our store are tested & used daily by Chumba Stylists on real clients that expect the very best for their hair.
NO fake reviews, puffy word-smithing or pretend studies have been used to ascertain exactly what are or what are not selected for the heads, strands and follicles we care for on actual humans.
We choose companies, ingredients, testing and practices that align with our beliefs These are:
Oribe Bright Blonde Radiance and Repair Treatment
Stay bright with our restorative silkening treatment specially formulated for blondes. This lightweight concentrate repairs and prevents damage, brittleness and split ends leaving hair ultra-soft while violet pigments tone to keep brassiness at bay.
All hair products offered on our store are tested & used daily by Chumba Stylists on real clients that expect the very best for their hair.
NO fake reviews, puffy word-smithing or pretend studies have been used to ascertain exactly what are or what are not selected for the heads, strands and follicles we care for on actual humans.
We choose companies, ingredients, testing and practices that align with our beliefs These are:
Oribe Hair Care delivers the highest possible levels of performance & sophistication. These are the products of the hair-obsessed.
Challenge the artificial norms of professional haircare with formulations that don't contain harsh chemicals but use instead natural extracts & active minerals.
Hair repair treatment with patented K18Peptide restores hair damaged by chemical services. Strengthens hair by up to 85%. Improves elasticity by up to 120%