THE PIONEERS OF HEALTHY PROFESSIONAL HAIR COLOURO&amp;M CØR.color is the next generation in Ammonia, PPD and Resorcinol-free professional hair colour. We call it CØR because colour is the core of our brand. The Ø at the heart represents our commitment to making the cleanest colour in the world by eliminating harsh chemicals. We called our next-generation colour CØR because colour is the core of our brand.At the very heart is the Ø, a symbol of our unbreakable commitment to zero Ammonia, PPD and Resorcinol. One of the first haircare companies in the world to produce professional-grade Ammonia, PPD and Resorcinol-free permanent hair colour, O&amp;M is serious about low-chemical solutions for today’s conscious clients and committed stylists. CØR.color is both an answer to an industry-wide problem of increasing chemical sensitivity, anda compelling marketing story in a world where consumers are constantly on the lookout for ever-more effective natural beauty solutions.ORIGINAL EXCLUSIONSThree ingredients that we’ve chosen to exclude. AMMONIA - is typically used to swell the hair and open the cuticle scales to allow colour to penetrate deep within the cortex.For anyone with sensitive skin or scalp, this is an unhealthy additive. We’ve replaced it with MEA – an alkaline agent that mimics the role of Ammonia, minus the odour, red eyes and irritation. P P D - Paraphenylenediamine is a chemical known to cause dermatitis, reddening and swelling of the scalp and face. We’ve replaced it with low levels of PTDS (p-Toluenediamine Sulfate), enabling up to 50% of PPD allergic stylists and clients to now use colour. RESORCINOL - is a popular colouring agent toxic to wildlife and the human immune system. Shade dependent, we’ve replaced it with 2-Methylresorcinol or 4-Chlororesorcinol – two chemicals kinder to the environment and with less potential to sensitise. + Mindful of our results-driven industry, O&amp;M CØR.color maintains limited chemical inclusion to ensure the highest degree of performance, ensuring client retention. Your business is our business. Following years of research and in-salon testing, CØR.color represents a huge leap forward for the hair industry, with the introduction of a progressive new colour technology – Molecular Blend Technology (MBT). This revolutionary colouring system pre-links base and reflect colour pigments, allowing them to develop more effectively and evenly, giving superior coverage while minimising the risk of scalp irritation. As hairdressers ourselves, we know that technology is nothing without salon-floor performance. Following extensive in-salon testing, we’re confident in the spectacular results of this advanced formulation, and excited to share them with you. So What's in the Tube?We asked Gary Prigge, National Education Manager for Original Mineral, to explain..."In the tubes of color we have Desert Lime , Desert Peach , Quandong and Wattle seed. These extracts from fruits and seeds from the Australian desert have been chosen for their health benefits to hair and help hydrate, nourish and condition hair. They are rich in anti-oxidants and phytosterols to help protect hair from harsh environmental aggressors." "In the lotions, you will find certified organic macadamia oil and certified organic coconut oil. Macadamia oil is coming and coconut oil penetrates more deeply and effectively than most natural oils." This duo of oils when combined with the CØR Color help ensure deep hydration and conditioning during the color process, calm frizz down and reduce oxidative stress on scalp." That all sounds perfect to us - what do you think? At Chumba we're committed to the art of great hair using the very best, healthiest and ethical products. We think you'll agree that O&amp;M is the best choice for all of these criteria... and the best for you our clients.