What causes coloured hair to fade?
When your hair is colour-treated, pigments penetrate the hair and are trapped inside the shaft of each individual hair strand, meaning that colour can escape every time the hair cuticle (outer layer) lifts up.
How does the hair cuticle become compromised?
Heat, water, as well as UV exposure - we do live in Australia the UV capital of the world.
For this reason, special care is needed for maintaining the vibrancy of your colour. Even the simple everyday ritual of a hot shower can be responsible for stripping the colour from your hair.
Exposure to free radicals and UV rays on a daily basis also causes damage to your hair cuticle, which in turn results in the loss of pigmentation.
This is why using a colour-preserving shampoo to wash your hair with active ingredients designed to protect your hair against these environmental stresses is essential in maintaining your colour for as long as possible.
In addition to choosing the correct shampoo for your hair, there are other steps you can take to prolong the freshness of your coloured hair.
How to keep your hair colour vibrant
Get a professional to colour your hair
Yes we know we’re blowing our own trumpet here BUT…
Do-it-yourself hair dyes have their place because they are convenient, but as with many things in life, you get what you pay for.
Most store-bought dyes are semi-permanent, whereas professional salon dyes are permanent. We can’t even think about consumer hair bleaches - they are just plain dangerous to use in the hands of the average person. For example check this home lightening adventure out…
So if only for the reason of superior products that we have available, a salon hair colour will always last far longer.
More importantly, a professional colourist is able to achieve to right colour for your skin tone and specific colour goals.
Not to mention it’s not their first rodeo - we’ve coloured literally thousands of heads so we’re really unlikely to get this wrong or do damage.
Wash your hair less
Water is a serious offender when it comes to colour fade, and while for the sake of hygiene it’s not practical to avoid showering altogether, you can limit how often you wash your hair. Think shower cap people - they’re ugly but who’s to know.
It comes down to what you’re comfortable with, but unless you’re sweating it out at the gym every day, shampooing your hair on a daily basis is excessive and potentially damaging to your scalp’s natural balance. If you want to see your bright colours last, once or twice a week should suffice.
Protect your locks
Safeguard your hair and scalp by wearing a hat or scarf whenever you venture outside on sunny, windy or rainy days to make sure exposure to pigment-fading elements doesn’t strip your hair of its colour.
If the idea of hiding your marvellous mane seems a waste, then opt for using a leave-in product that will shield your hair from the elements with UV-filtering and other protective ingredients.
If you regularly swim in chlorinated water, you especially need to pay extra attention to your colour-treated hair, as nothing will fade your colour faster. Apply a leave-in conditioner to your hair and cover it with a swimming cap for maximum protection.