Pulp Riot Explained collage in white and yellow graphics

Pulp Riot Explained - What is it? What Does it Do? Who's it for?


This week we sat down with Candice an educator from Rouge Beauty, the distributor of Pulp Riot in Australia.

We got the low down on everything Pulp Riot from the beginning of the company to the best way to use this incredible product as well as some amazing new colour combos that I can’t wait to put to test in the salon.


What is Pulp Riot?

Pulp Riot is a colour company created by a group of extremely talented hairdressers from Butterfly Loft Salon in California back in 2016.

They started off with a semi-permanent colour range with 16 shades that propelled the brand into a must have product around the world for hairdressers.

Pulp Riot has evolved into a fully fledged colour brand now in 2020 with a huge range of products from permanent colour to bleach and styling products.

But let’s focus on what got them there and that’s the semi permanent colour range.


Pulp Riot semi-permanent colour range


A true semi-permanent colour is usually a conditioner base colour or a stain which means it sits on the outside of the hair shaft and does not penetrate the hair cuticle.

This is true of most unnatural hair colours. This means that you need to have a blonde base for these colours to really pack the punch they were intended to have.



What Does it Do? 

Pulp Riot has created an unlimited colour pallet for unnatural colours.

In the last few years people have been embracing more expressive hair colours, they are becoming more of a norm which is extremely exciting for hairdressers.

Having a product such as Pulp Riot is a game changer. Being a conditioner based product is hugely beneficial for the quality of the hair when doing such extensive colour work.

The hair needs to be pre-lightened usually to a light blonde which can leave the hair feeling dry or damaged so having a semi permanent colour that has a conditioner base really helps repair the hair.

Pulp Riot colour contains quinoa protein which makes it gluten free it’s also vegan and cruelty free which is so important in today's climate.


Who's it For? 

Another reason I love Pulp Riot is its incredible fading properties.

As someone who has had almost every unnatural hair colour and now as a hairdresser getting to give my clients their dream hair, fadage is a huge concern when you have coloured hair but especially with unnatural colours.

Sometimes unnatural colours can fade to unwanted tones or can become murky or sometimes not last at all.

I have found with Pulp Riot that one of its best features is that it fades true to tone which means that it's not going to change colour when it fades, it's just going to become a lighter version of what you started with.

I also love the fact that Pulp Riot colours are easy to remove which makes changing your colour a far less invasive process for the hair.

I know a lot of my client base loves to change their bright colours and having a range that I can be confident in removing makes it an obvious first choice when i’m going for unnatural colours.


Pulp Riot is for you if you like to change your colour regularly, if you enjoy a fade out from your colour and if you want to experiment with lots of unique colour combos.


Looks created at Chumba using Pulp Riot



Author - Jessica Burt is an Artistic Director at Chumba's Windsor Salon.


Jessica Burt Artistic Director



Meet Jessica, she is what we refer to as a ‘True Blood’. Born into the Chumba Hair family from her very beginning of her career she has lived a closeted life with the walls of our Hair Asylum. All that has resulted in a freak hairstylist full of Chumba magic hair tricks and is crazy good in her skill sets.

Blessed with a calm that anchors the entire team she is a foundation stone of the Windsor Salon.

When you mix the styling skills and the technical prowess of Colleen Stanford and the magical energy of Chris Gratton you get this - you get Jess the culmination of all of her mentors all wrapped up into one Super Star person.

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