WHAT IS ANTI?
ANTI is a high-performance no-nonsense haircare brand that meets the needs of any hair type. It offers a streamlined collection of concentrated hair products for the ultimate professional finish.
Made with a carefully curated arsenal of quality ingredients that maintain optimal hair condition to ensure longer-lasting colour, heat protection and style. ANTI’s power packed array of active ingredients means the need for silicones is minimal and replaced with natural nourishing oils of avocado, argan and coconut.
▻ ANTI does not contain gluten, sulphates, parabens, petroleum, phthalates and we are vegan.
ANTI are proudly certified by the ‘Leaping Bunny’- working towards ending animal testing and animal cruelty.
"ANTI empowers beauty in a world driven by social conscience, product performance and individuality."
Anti was born from the need for change, from the unshakable belief that we succeed only when surrounded and supported by a collective conscience. Built on three core values of creativity, individuality and empowerment, we believe beauty isn't about far-fetched ideals and over-retouched imagery that dictates how people should look and behave.
ANTI challenges the status quo in beauty. We empower confidence and take pride in transparency. We fight against what no longer serves us in beauty and in the world. Here we come together instigating change and asking you…
"What are you ANTI?"